Google Ads campaigns
Search campaigns built for local service work: the jobs you want, in the areas you actually drive to. We manage match types, negatives, budgets and bidding against booked work rather than raw clicks.
EDL Marketing Group LLC Tulsa, Oklahoma
Every dollar you spend
gets an address.
We build the website, run the Google Ads, manage the Google Business Profile, and track every call that comes out of it. At the end of the month you know which job came from which click, and what it was worth.
- Searchsomeone needs the work
- Clickkeyword and campaign recorded
- Tracked callnumber swapped on the page
- Qualifiedrecording and outcome logged
- Bookedrevenue attached to the job
- Back to Googlebidding learns from money
What we do
Five things, done for the same reason
Every service below exists to put a qualified call in front of a business owner and to prove where that call came from.
Local Services Ads and Google Guaranteed
Verification and licensing paperwork, budget and lead settings, and the lead disputes nobody wants to file. Your badge stays live and your leads get answered.
Google Business Profile
Categories, service areas, hours, photos, posts and review replies kept current, so the map pack sends you work instead of sending it to the shop down the road.
Websites for service businesses
Fast sites built to make the phone ring, on whatever platform you already pay for. Tracking is wired in on day one instead of bolted on a year later.
Call and conversion tracking
Every call ties back to its ad click, keyword and campaign. Booked jobs and their revenue go back into Google Ads, so the bidding algorithm optimizes toward money instead of toward whoever clicks most.
Not on the list?
We run this stack for our own companies before we run it for anyone else. If you want to know whether it fits your trade, call and ask.
(918) 359-1521The work
Sites we build and run
Five companies in our group. We designed and built each site, and each one is running EDL Call Tracker right now. The phone number in every screenshot is a tracking number that was assigned the moment the screenshot was taken.
Drag to browse
Visit the sites: Doctor Chimney Sweep · LiftMax Garage Doors · Level Up Construction · Infinity Garage Door · Pure Garage Doors
Our software
EDL Call Tracker
We built it because the tools we were paying for could not tell us which calls turned into jobs. It now runs on every site in the group.
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The number changes for every visitor
Each session gets its own tracking number, so the call arrives carrying the click ID, keyword and campaign that produced it.
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Recordings, transcripts and outcomes
Listen back, read the transcript, and mark the call qualified or not. Log the job when it sells and attach what it was worth.
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Revenue goes back to Google Ads
Booked jobs upload as offline conversions every night, so Smart Bidding learns from closed work instead of from form fills.
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Click fraud gets blocked
Repeat and suspicious IPs are flagged, kept out of your reporting, and pushed to your campaigns as exclusions.
If we run your campaigns
You get your own login
Businesses whose campaigns we manage get an account on the tracker. You see your own leads and nobody else's.
- Every call and form lead as it lands
- A push notification on your phone the second the phone rings
- Who called, what they searched, and what it cost to get them
- Missed calls and repeat callers flagged
Installs on the site you already have.
The company
EDL Marketing Group LLC
We are a marketing company in Tulsa, Oklahoma, owned and run by Edward Rafailov. We started as the in-house marketing operation for a group of owner-operated home service companies. We still run those companies' advertising, and we build and manage websites, Google Ads, Local Services Ads and Google Business Profiles for other service businesses as well.
Everything we sell, we run on our own money first.
- Legal name
- EDL Marketing Group LLC
- Principal place of business
- 13838 E 29th Pl
Tulsa, OK 74134
United States - Phone
- (918) 359-1521
- info@edlmarketing.com